Google is testing a new AI-generated section in its ads that highlights what customers like about a business based on its store reviews.
The new section, called “What customers love,” appears in sponsored results and carries a label saying “AI-generated from the store rating reviews.” The feature gives shoppers a short summary of common positive themes found in customer reviews.
Google has been adding AI-generated content to its advertising experiences for some time. It has previously tested AI-generated descriptions, snippets & summaries within sponsored search results.
The company has also used AI to summarize reviews and store ratings in other Search features, including local results and hotel-related listings.
With this latest test, Google is bringing AI-generated review insights directly into ads. This could help shoppers understand customer feedback without opening individual reviews.
The feature is currently being tested, so it is not clear when or if Google will make it available to all advertisers.
