Google is testing a new version of the performance reports in Google Business Profiles. The updated section appears to offer a more detailed view of how businesses perform on Google Search and Maps, with data on customer engagement, reviews, search trends, audience insights and more.
The redesigned reports also include recommendations to help businesses improve their profiles. Reviews have a separate, more detailed section, making it easier to explore customer feedback.
This update follows Google's recent changes to the Business Profile experience, including the new Google Business Home portal. However, the redesigned performance reports appear to be a separate feature, although some of their functions may overlap.
The new interface has been shared by two people who spotted the changes. Jaikishan Raturi from Wisevu shared screenshots showing the updated reports in light mode. Later, Syed Amir shared screenshots in dark mode, along with a video of the new interface on X.
The redesigned dashboard appears to organize performance data into clearer sections, giving business owners a more detailed overview of their online presence.
The proposed design of the report seems to offer more information than the existing one under the performance reporting category. With the separation of engagement stats, search stats, audience details, and reviews, Google might make it simpler for business owners to get an understanding of how their customers find them.
The recommendations offered by Google would enable business owners to identify where they need to do some work on their profiles.
However, Google has not confirmed the rollout of this redesigned report. The new interface appears to be in the testing stage, and its final features and availability remain unclear.
For now, the updated performance reports look like a significant change to the existing Google Business Profile reporting experience. It remains to be seen when Google will make the new design available to more businesses.
