Google appears to be displaying some AI Overviews without their usual labels on desktop search results. However, the same results still show the AI Overview label on mobile devices.
The issue affects certain AI Overviews that appear at the top of Google’s search results. These include AI-generated information related to TV shows and movies.
SEO expert Glenn Gabe took notice of this and published his observations on X. It was observed that Google had been showing AI Overviews of shows and movies without mentioning them using their typical name tag.
The desktop view is shown without an AI Overview name tag. In the mobile view, the same is still being shown with the name tag at the top.
This difference suggests that Google may be handling the display of AI Overviews differently across desktop and mobile devices.
The missing labels may also explain why some SEO tracking tools are reporting a decline in AI Overviews appearing in Google Search.
For example, Semrush has shown a drop in the number of AI Overviews detected in search results. If some AI Overviews are still appearing but no longer display their usual labels, tracking tools could potentially have difficulty identifying them correctly.
However, this connection has not been confirmed, and the missing labels may not fully explain the reported decline.
This is not the first time Google has displayed AI-generated search content without the expected AI label. A similar issue was reported previously, and it was believed to be a bug.
However, it is possible that the situation is purely technical rather than intentional change in the way Google detects AI-created content. Glenn Gabe was in touch with Google on the matter; however, there has not been any official statement yet.
For the time being, it is not clear whether Google is testing a new format of display or simply has a temporary glitch. SEO experts should take this into account when considering changes in the visibility of AI Overview.
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