Google Ads is testing Video Campaign Groups in beta to help advertisers manage audience reach and ad frequency across multiple campaigns.
The feature allows advertisers to group eligible Video and Demand Gen campaigns and optimize how often people are exposed to ads across those campaigns.
Advertisers can now use the “Optimize your campaign group reach and frequency” setting for eligible campaigns.
The feature offers two options. Advertisers can ask Google to increase the total reach of the campaign group or set a target for how frequently users should see ads across the group.
This means reach and frequency can be considered across multiple campaigns instead of being managed separately.
Running several upper-funnel campaigns can result in the same users seeing ads from different campaigns.
Video Campaign Groups are intended to help advertisers identify and manage this overlap. By looking at campaigns together, Google can potentially reduce duplicate exposure and help advertisers reach more unique users.
This could be useful for brands running multiple video campaigns at the same time.
The feature provides combined reach and frequency controls, but its value will depend on how Google uses them.
Simply showing advertisers overlapping reach in one place would improve reporting. More useful would be Google's ability to coordinate campaign delivery and decide where additional impressions are less valuable.
That could help advertisers avoid unnecessary frequency while finding more incremental reach.
Video Campaign Groups could give advertisers more control over how audiences are reached across campaigns.
If Google's optimization works as intended, advertisers could manage overall exposure more effectively instead of optimizing each campaign in isolation. The beta will show whether the feature can actually improve reach and frequency or mainly provide another layer of reporting.
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