Google Ads is introducing a new feature where advertisers will be able to upload reference images while generating AI images. The update will enable users to have more control on how AI-generated visual effects appear by combining uploaded image with text prompts.
Advertisers Can Upload Images to Guide AI
Google Ads now includes a new "Add images (optional)" section within the Generated image creation tool. Advertisers can upload images of products, people, backgrounds, or other reference visuals to help the AI understand the preferred style.
While users can describe the image in text, the uploaded image also acts as a visual information for the AI, and that leads to the generation of images that match the advertiser's artistic direction much more accurately.
Builds on Earlier AI Image Features
In 2024, Google was the first company to integrate AI-generated imagery to advertisements and this let advertisers make marketing visuals from text prompts only. In 2025, the company expanded the feature by enabling the generation of images that include people and faces.
At present, the company allows advertisers to merge text descriptions with reference photos. This helps in creating visually consistent AI-generated materials that reflect their brand identity, products, and campaign aesthetics. To stay updated, get in touch with Vybepop Media.