Google is testing a new way for users to reach retailer websites directly from product grid results. Instead of opening the usual retailer comparison panel, some product listings now send users straight to a retailer’s website.
The test has been spotted across Google’s Shopping experiences and in newer product grid results within AI Mode. It changes what happens after users click on a product listing.
Normally, clicking a product in Google’s product carousel or grid can open a panel with more information. This may include other retailers, prices, and additional product details.
In the new test, Google skips this step for some listings. A click can take users directly to the retailer’s product page.
This creates a shorter path between a product search and the retailer’s website. However, the feature is still being tested and may not appear for every user or product.
Google is also testing a more visible “More >” label in free product listings.
The label appears when the same product is available from additional retailers. Google has traditionally used an “& more” text label for similar listings, but the new version is more noticeable.
SEO observer Brodie Clark spotted the change and documented it on his SERP timeline. Further testing also reproduced the new label.
The product page URLs shown in these listings continue to come from information provided through Google’s product feeds.
The format appears similar to how Google can show products from multiple retailers in other shopping-related search features. However, the exact presentation can vary depending on the search result and Google’s ongoing testing.
The experiment could make retailer product pages more directly accessible from Google’s product results.
For merchants, this makes accurate product feeds and landing page information important. A product listing that leads directly to a retailer’s website needs a working and relevant product page.
Google has not indicated that this behaviour will become the standard experience. For now, the direct-link behaviour and the new “More >” label remain part of its testing. Get in touch with Vybepop for all your social media marketing service.
