Google Search Console’s Generative AI Performance report now appears to be broadly available, giving more website owners a way to track how often their pages appear in Google’s AI-powered search features.
Google has not yet officially confirmed a full rollout. However, the report is now appearing across a wider range of Search Console properties. It can be found as an expandable section within the main Performance report.
The report provides visibility into a website’s presence across Google’s generative AI features. It currently focuses on impressions rather than clicks or search queries.
What the AI Performance Report Shows
Website owners can use the report to monitor:
- Impressions: How frequently their URLs appear in Google’s generative AI features.
- Pages: Which website URLs receive visibility within those features.
- Countries: Where AI-related impressions are coming from.
- Devices: Which devices generate those impressions in Search.
- Dates: Performance trends across hourly, daily, weekly, and monthly periods.
This data can help site owners identify which pages are gaining visibility in AI-powered search and how that visibility changes over time.
Report May Not Appear for Every Website
Despite the wider availability, some Search Console users may still not see the report. Google says the report may be unavailable when a website has not received enough impressions from generative AI features in Google Search.
This means the absence of the report does not necessarily indicate an access issue or a technical problem with Search Console.
Clicks and Queries Are Still Missing
The biggest limitation is that the report does not currently provide click or query-level data.
Website owners can see how frequently their pages appeared in generative AI features, but they cannot yet determine which specific searches generated those impressions or how many users clicked through to their websites.
For now, the report gives publishers a clearer view of AI search visibility, rather than complete traffic performance from Google's generative AI features. To stay updated, get in touch with Vybepop Media.